Sofia is a building designed by architect Cesar Pelli for One Development Group. Located in San Pedro, Mexico, this building not only was designed by an internationally renowned architect, it also has the most generous specifications in every aspect: from automated appliances, to Leed certifications. 

Our task was to communicate such sophistication and exclusiveness to their potential buyers. Therefore we created an identity that was the exact opposite of what we usually see for this kind of project. 

Bricos, originally known as Mayoreo Eléctrico Monterrey, had a very clear goal: to stop being your typical hardware shop and become a construction material supplier that could be perceived with much more formality upon the arrival of international competitors. 

In order to develop the Branding Strategy, we thoroughly researched the project commercial aspects, and we executed a deep brand diagnostic. This resulted in a solution that helps the company heighten their values such as service, honesty, responsibility, experience and kindness, all of which have been key to the company’s success throughout the years. 

On the other hand, the company needed to attract qualified personnel and make these employees feel proud of working for Bricos giving them a sense of belonging.

The project’s design decisions included creating a timeless brand with a completely different icon from any of its competitors. We used a very clean typographic language and an institutional pattern that can be easily applied to any object. 

These elements turn Bricos into a brand ready to compete internationally

Epix is a natural sports drink targeted to children and young athletes. 
The goal was to create a healthy beverage that was practical and accesible, which is why the client chose a bag as the container.The visual communication strategy’s challenge was to develop an iconic brand, that the children could feel attached to; similar to the feeling given by a well designed sports brand. The design’s layout is based on the swiss typographic style, with a very geometrical sans serif typeface that complements the brand’s identity. 
The logotype shown here, suffered slight modifications afterwards.

(via takeovertime)

Embassy, the miniature retailing empire of the König family, has stores in Lucerne and St. Moritz and is one of the first addresses in Switzerland for the beautiful things in lfe: watches, gemstones, antique jewellery and objects d´art – as well as Switzerland´s only independently run Hermès boutique. Embassy´s success is the fruit of vision, hard work and dedication. The König family´s latest venture, Max Chocolatier, is the embodiment of the Embassy Group´s highest standards of excellence.

Font used:
Logotype: Custom drawn / Primary typeface: Neutraface 2 / Secondary typeface for web: Georgia

Custom Lettering: Kris Sowersby/Klim Type Foundry under direction from MRDS

New Identity, packaging and print for the handmade chopping board that possess a special feature; an edge which you use to gather and slide chopped food off. The edge prevents the inevitable spill associated with traditional flat boards and so became the key focus of the brand, through naming and application.

The brandmark is based on this feature, and is only fully revealed when placed around a corner. In this way we were able to create a brand that truly reflects the product, and its point of difference in the market, and hopefully engineer a sense of discovery; that ‘aha!’ monument that makes an identity stand out.
The natural anti-bacterial, sustainable wood sourced form the Byron Shire is also used throughout packaging and stationary further adding to the tactile impact of the product.

Typography: Bauer Type Foundry’s Futura & URW++ Type Foundry’s URW Grotes

Eskimo is the design studio based in Murmansk (Russia). In russian language «ЭСКИМО» (Eskimo) means choc-ice (chocolate iced ice cream). The decision is minimal style with big attention on materials and production technologies. Colors are selected closely to choc-ice colors.

Team:
Design: Pavel Emelyanov, Valeriy Golubzov
Photography: Andrey Pleshkov

Materials: wood — african mahogany veneer sheet, paper — Fedrigoni Nettuno Carruba and Nero

Slice works with world-renowned industrial designers to create innovative cutting tools for the home and office. Slice engaged us to create a more up-to-date brand mark and flexible system. The identity system needed to be easily applied to multiple packaging forms yet consistently deliver the brand message even in the absence of product and point of purchase materials. 

Manual approached the design of the logo and packaging in parallel. We realized there was an opportunity to forge a perfect unity between the logo and the graphic identity as expressed in the packaging. By simply cutting away at the word Slice at an angle, it not only made the logotype more edgy and dynamic, but also allowed us to exploit the angled slice across numerous packaging executions.The angled slice was further employed as a distinctive graphic element across product brochures, screen printed promotional posters, and trade show exhibition design.

Identity for a taproom and restaurant in Kenmore square, inspired by it’s port town history.