Viviana is a brand for highly nutritional food products made with natural ingredients, antioxidants and super-foods located in Monterrey, Mexico. The brand name comes from the spanish word vivir and vida, meaning living and life. These words make direct reference to the product’s natural and purifying properties.    Honesty, one of the main values that the brand represents, is the main reason we decided to maintain the consistently simple and concrete graphic language in the logotype and packaging.The main reason we decided to use product images on the packaging was the need to make sure one of the main product traits, being pure and trustable, was communicated effectively. In addition to this, we located the product description on the upper part of the packaging making it easier to be read through the opening process for it’s consumption.” by Anagrama

Design by Face

Face is a supermodernist design studio specialised in developing honest branding projects across the world. Our work is intended to brave the test of time. Our craft is the result of constant effort, talent and commitment to quality of the highest international caliber.   We believe the assignment contains the solution. This is why we strive to have a deep understanding of our projects and our client’s needs through our fool-proof creative method.   Simplicity works.

Primary Care // Ethos Journal 

Editorial illustration for the Ethos Journal about the future of health care - the article raises a lot of interesting issues, well worth the read. You can download the latest issue here, although I don’t think issue 17 (which features my illustration) is out yet! Although issue 16 features a tonne of talented illustrators, so well worth the look anyway!

Mr Porter // The Edit - Swim Shorts 

Hurrah! I finally got to work with Mr Porter! After years of having to turn them down due to contractual reasons I finally got the opportunity! … and immediately after my contract ended as well! Much love to Jay and Jodie at Mr Porter. You can read the article on the Mr Porter site here!

"San Francisco Art Exchange was founded in 1983 and was one of the world’s first galleries specializing in popular imagery. They represent one of the largest collections of historical significant popular imagery by some of the most prominent artists and photographers. These include Jim Marshall, Robert Freeman, Graham Nash, Ronnie Wood, Terry O’Neill, Ringo Starr, Lynn Goldsmith and Storm Thorgerson.

The existing identity and look and feel, didn’t have any unique character or reflect the type of work the Gallery represented. We chose to develop a new identity for them all based around one typeface, Avant Garde. A beautiful typeface developed and used extensively during the period that many of the pieces in the gallery were produced.

The new identity really embodies the spirit, soul, individuality and energy of the gallery.” by Mucho

Micro Kitchen

Equipment attempts to break the notion that luxury means larger kitchen spaces with ever bigger appliances. Measuring 2.3m high by 1.6m wide, Equipment appears as an oversized fridge-freezer yet it contains a small, compact kitchen. A purposefully straightforward, precise and contained appliance in and of itself, conceived as a single product rather than the agglomeration of several appliances.

A former printing factory originally built in 1910, The Printing House in New York’s Far West Village is an iconic landmark of the area’s industrial past. First converted to condominiums in the 1980s, the building has relaunched this year with a new renovation that transforms many of its units into luxury loft-style residences. Pentagram’s Luke Hayman and team have created a brand identity and marketing campaign for The Printing House that plays off its origins to position it as a chic, contemporary place to live in one of the city’s most desirable neighborhoods. Pentagram partner Emily Oberman collaborated with the team on messaging, writing and creative direction for the advertising. The designers worked closely on the project with Corcoran Sunshine Marketing Group and the building’s developer, Myles J. Horn, who specializes in renovating and repositioning existing properties. The new conversion reconfigures 104 of the building’s 184 existing condominiums into 60 larger residences designed by the award-winning architectural firm workshop/apd, with a private mews designed by Gunn Landscape Architecture. Taking its cues from the renovation, the branding highlights The Printing House as, in the words of the campaign tagline, “A Revolution in Industrial Luxury.” by Pentagram